Level 03
On-Page SEO
Improve titles, headings, metadata, links and page structure.
Learning arcade
Learn SEO one level at a time
Start with SEO Fundamentals, then build towards content, technical SEO, authority and measurement. Each level combines plain-English explanations with practical missions you can apply immediately.
Learning pathway
Six levels, one clear route
SEO Fundamentals and Content and Intent are ready now. Later levels show where the pathway is heading and do not link to unfinished pages.
Level 01Ready
SEO Fundamentals
Build a clear foundation across search, intent, keywords, pages and measurement.
Level 02Ready
Content and Intent
Create useful content around what people are trying to achieve.
Planned
Level 04
Technical SEO
Explore crawling, indexing, performance and website health.
Level 05
Authority and Trust
Understand links, reputation, expertise and credibility.
Level 06
Measurement and Improvement
Use evidence to understand results and improve responsibly.
Special briefings
A closer look at what is changing now
Focused guides sit alongside the learning pathway without becoming another level or affecting your Level 01 progress.
SEO in the Age of AI: How Businesses Get Discovered Now
How discovery changes when people ask AI systems to research, compare and recommend on their behalf.
Read the special briefing