Case study 001 Published
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A real-world project study following organic search acquisition alongside GitHub release-download history. The records are presented as separate signals, without attributing downloads to SEO.
Public case studies / evidence in context
Real projects.
Measurable results.
The Optimization Lab follows real projects as they develop search visibility and attract visitors. Each study shares its sources, separates observation from interpretation, and leaves unknowns unknown.
Explore the studiesThe case studies
Projects, followed in public
Case study 002 In progress
Get Optimized
An ongoing record of building an educational SEO website, documenting its baseline, changes and verified measurements over time.
How to read the Lab
Evidence before conclusions
Each study links to its source material and explains what a measure can—and cannot—show. Search visits and product activity may appear together as context; their presence does not establish that one caused the other.
Methods and records can evolve. Historical experiment entries and measurements remain available so changes can be followed over time.
View the Get Optimized measurement method