Experiment 001
Building the baseline
What happens when a new educational website is built from the beginning around useful content, clear structure and sound technical SEO?
Public experiment record / no invented results
The Optimization Lab
Can an SEO book use its own advice to rank? This Lab documents the changes, observations and results as Get Optimized grows from a new website into a public SEO case study.
Active or planned experiments
One focused question, openly tracked
Latest observation
Build a standard before building volume
Why the Lab exists
Advice should face reality
The Lab turns the website itself into a transparent case study. It records what changed, what can be measured and what remains uncertain, so readers can follow the process without mistaking a hypothesis for a promise.
Measurement status
Collecting the baseline
Verified performance data will appear here once tracking is connected and enough time has passed for a meaningful comparison.
Experiment process
A repeatable, readable record
- 01Ask a focused question
- 02State the hypothesis
- 03Record the baseline
- 04Document changes
- 05Observe verified data
- 06Share results and lessons