Skip to content
Get Optimized
Menu

Case study 001 Observational study

Can a useful little Windows utility get discovered through search?

Font Size Tweak adjusts supported Windows text, such as File Explorer labels, without scaling the whole desktop. Its website and File Explorer guide address the questions people may search when that text feels too small. This study follows recorded organic acquisition and GitHub release downloads.

An observational study of separate signals, with no verified search-to-download attribution.

GitHub evidence · Latest observation: · Imported:

Project website Source repository Original metrics dashboard

The evidence · GitHub release assets

Downloads, counted over time

Project-specific asset counts from 2026-09-10 to 2026-10-10. Downloads are not unique people or confirmed installs.

Cumulative asset downloads1,4224 assets · 2026-10-10
Change over 7 days+742026-10-03 to 2026-10-10 · download events
Change over 30 days+2232026-09-10 to 2026-10-10 · download events

Cumulative history · choose a range

Cumulative downloadsGitHub release asset download events · same range applies to the supporting charts below
Interactive chart; exact values are in the table below.

From principle to practice

The strategy behind the results

Get Optimized teaches a practical sequence: understand the need, answer it clearly, connect useful pages, then read the evidence. The current Font Size Tweak site shows those ideas in use; the measurements show what happened alongside them.

A conceptual research journey. The arrows describe a possible path, not a measured conversion funnel.
  1. 01 / NeedSearch problem

    Some supported Windows text is too small.

  2. 02 / AnswerHelpful content and product

    A guide and utility explain a targeted option.

  3. 03 / RecordedOrganic discovery

    GA4 records organic acquisition to the site.

  4. 04 / Separate recordDownload evidence

    GitHub counts release-asset downloads.

    Visitor connection unverified
  1. 01

    Search intent

    Start with the task behind a query. The current product page names a concrete problem: File Explorer labels can feel too small while broad display scaling changes more of the interface than the user wants.

    Learn search intentSee the product page ↗
  2. 02

    Useful content

    Answer the question before asking for an action. The File Explorer guide explains Windows' built-in text setting, compares trade-offs, then gives steps for supported labels.

    Learn useful contentRead the guide ↗
  3. 03

    Site structure and internal linking

    Help visitors move between related answers. The current homepage FAQ links to the File Explorer guide; that guide offers a route back to the overview and onward to the download.

    Learn internal linkingFollow the guide's links ↗
  4. 04

    Measurement and iteration

    Read each signal on its own terms. The GA4 period aggregate records website acquisition; dated GitHub snapshots record release-asset downloads. No dated SEO change log is present to test a specific intervention.

    Learn to read the signalsInspect the metrics source ↗

Look closer

What changed between observations?

These views use the same selected date range as the cumulative chart.

Daily changeDifference between adjacent calendar-day snapshots
Interactive chart; exact values are in the table below.
Seven-day changeExact cumulative endpoints seven calendar days apart
Interactive chart; exact values are in the table below.

Missing observations stay unavailable. The first daily change has no earlier baseline.

View exact daily values (31 snapshots)
Font Size Tweak GitHub release asset observations, 2026-09-10 to 2026-10-10. Counts include checksum assets.
DateCumulative downloadsDaily change7-day change30-day change
2026-09-101,199UnavailableUnavailableUnavailable
2026-09-111,200+1UnavailableUnavailable
2026-09-121,209+9UnavailableUnavailable
2026-09-131,211+2UnavailableUnavailable
2026-09-141,214+3UnavailableUnavailable
2026-09-151,223+9UnavailableUnavailable
2026-09-161,226+3UnavailableUnavailable
2026-09-171,234+8+35Unavailable
2026-09-181,236+2+36Unavailable
2026-09-191,244+8+35Unavailable
2026-09-201,247+3+36Unavailable
2026-09-211,250+3+36Unavailable
2026-09-221,257+7+34Unavailable
2026-09-231,270+13+44Unavailable
2026-09-241,282+12+48Unavailable
2026-09-251,294+12+58Unavailable
2026-09-261,300+6+56Unavailable
2026-09-271,309+9+62Unavailable
2026-09-281,312+3+62Unavailable
2026-09-291,317+5+60Unavailable
2026-09-301,328+11+58Unavailable
2026-10-011,336+8+54Unavailable
2026-10-021,338+2+44Unavailable
2026-10-031,348+10+48Unavailable
2026-10-041,357+9+48Unavailable
2026-10-051,370+13+58Unavailable
2026-10-061,383+13+66Unavailable
2026-10-071,393+10+65Unavailable
2026-10-081,403+10+67Unavailable
2026-10-091,414+11+76Unavailable
2026-10-101,422+8+74+223

A separate signal · Google Analytics 4

Organic search reached the project website

Owner-supplied period aggregates. First-user source and session source use different GA4 definitions.

12 September–9 October 2026 · verified 10 October 2026
Active users44
New users43
Average engagement time30 sec
Events341

First-user acquisition

Google / organic · active users
19
Bing / organic · active users
3

Session acquisition

Google / organic · sessions
29
Bing / organic · sessions
3

The two first-user source counts are not presented as a deduplicated total. GA4 acquisition does not identify which visitors downloaded release files, and these aggregate values are not daily observations.

Findings

What this study can say

What we did

The current site describes a specific Windows need, publishes a practical guide, and links related answers to the product. These are observable site decisions, not dated intervention records.

What the evidence shows

GA4 records organic acquisition to the website. Across 31 dated GitHub snapshots, cumulative release-asset downloads continue to rise.

What remains unproven

The contribution of any SEO change to traffic or downloads. There is no confirmed link from an organic website visitor to a release download.

Project context · separate from the charts

A small release history

Release dates provide context for the project’s chronology. They are not marked on the measurement charts as SEO interventions.

  1. v1.0.0GitHub release published
  2. v1.1.0GitHub release published

Sources & method

Inspect the record

GitHub release counts and the owner-supplied GA4 aggregate cover different periods and actions. Their definitions, missing values and source records are available below.

Measurement definitions and limitations

The existing GitHub collector tracks release assets for uxillary/font-size-tweak. History begins 2026-09-10 and reaches 2026-10-10. Current totals include 9 checksum-asset downloads. Asset downloads are not unique users or verified installations.

Daily change requires the immediately previous calendar-day snapshot; the first value and any missing-date comparisons remain unavailable. Seven-day and thirty-day changes use exact calendar-date endpoints, without filling gaps.

GitHub discovery traffic can be unavailable (null) on the latest observation; its current totals are 7 stars, 0 forks and 0 subscribers. GA4's period ends 9 October; its capture timestamp was not supplied. A source observation or verification date is not this page's publication date.

Original sources and provenance
  • GitHub source recordDaily GitHub Actions collector in uxillary/automated queries GitHub Releases and release-asset counts; this public copy is repository-filtered.Original snapshots: history · summary
  • GitHub source recordDaily GitHub Actions collector in uxillary/automated queries repository traffic and repository summary endpoints.Original snapshots: history · summary
  • GA4 source recordOwner-supplied dashboard screenshot values, transcribed as period aggregates.Provenance: Owner-supplied GA4 dashboard screenshot; retain original screenshot/export in private evidence archive. No screenshot, property identifier, or credentials stored in this repository. Private archive path: Font Size Tweak / GA4 / 2026-09-12-to-2026-10-09