Lesson 01Available
Understanding Search Intent
Read the goal behind a query and choose an experience that fits it.
7 min read
Topics covered
- Four intent types
- Page formats
- Overlapping needs
Learning arcade / Level 02
Content and Intent
Move beyond isolated phrases. Learn to recognise what visitors need, map connected questions and build content that helps them complete a real task.
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Three lessons. Start with intent, expand the topic, then turn the plan into a useful page.
- Lesson 02Available
Keywords, Questions and Topics
Turn one search phrase into a useful map of connected audience needs.
8 min read
Topics covered
- Seed and long-tail keywords
- Related questions
- Topic clusters
- Lesson 03Available
Creating Genuinely Useful Content
Plan and improve content around a visitor’s real mission.
8 min read
Topics covered
- Useful-content process
- Evidence
- Scannability