In plain English
A reference to a brand, organisation or product online that does not include a clickable link to its website.
Why it matters
This term helps you assess recognition and credibility without reducing SEO to a promise or a single number.
Example
A newspaper names a local museum but does not link to the visitor-information page.
Common misunderstanding
Context matters. This concept does not guarantee rankings and should not be used to justify manipulative link building.