In plain English
A link a publisher chooses because it helps or supports its content, rather than because the destination paid or required it.
Why it matters
This term helps you assess recognition and credibility without reducing SEO to a promise or a single number.
Example
A trade journal links to an original calculator that helps readers check its example.
Common misunderstanding
Context matters. This concept does not guarantee rankings and should not be used to justify manipulative link building.