In Plain English
A URL is an address. A readable path can give people a useful clue about its destination, such as /guides/snake-plant-care/.
Why it matters
Consistent, descriptive new paths are easier to recognise and share. Avoid unnecessary parameters where practical, but protect established addresses: changing a valid URL can break routes and history.
Example
https://example.com/guides/snake-plant-care/
Common misunderstanding
Do not change an established URL purely to add a keyword. When a move is genuinely needed, redirect the old address to the closest relevant destination.