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Authority

Plain-English definition

Recognition that a person, organisation or resource is a credible source on a particular subject.

In plain English

Recognition that a person, organisation or resource is a credible source on a particular subject.

Why it matters

This term helps you assess recognition and credibility without reducing SEO to a promise or a single number.

Example

A cycling charity becomes a recognised source by publishing accurate route-safety resources and maintaining them.

Common misunderstanding

Context matters. This concept does not guarantee rankings and should not be used to justify manipulative link building.