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Measurement

Average position

Plain-English definition

An aggregated Search Console measurement of the highest position recorded for a property or page across relevant search appearances.

In plain English

An aggregated Search Console measurement of the highest position recorded for a property or page across relevant search appearances.

Why it matters

This instrument can help answer a focused measurement question when it is connected to a real objective and read alongside relevant context.

Example

A small organisation records this signal for a defined page and period, then compares it with related instruments before deciding whether to investigate a change.

Common misunderstanding

It combines queries, locations, devices and time, so it is not an exact live ranking that everyone sees.