In plain English
Software that records and summarises selected activity on a website, subject to its setup, consent choices and technical limits.
Why it matters
This instrument can help answer a focused measurement question when it is connected to a real objective and read alongside relevant context.
Example
A small organisation records this signal for a defined page and period, then compares it with related instruments before deciding whether to investigate a change.
Common misunderstanding
Search Console measures activity in search results; analytics measures recorded behaviour on the website. Neither captures every person.