What internal links do
They give readers and crawlers a route between related pages on the same site.
Optimization Lab / Route mapper 03
Internal Link Mapper
Build a page inventory, draw useful routes and inspect weak connections—without crawling a website, creating an account or sending URLs anywhere.
Current mission
Map useful routesProcessing
Local onlyYour map is stored only in this browser and is not sent anywhere.
Start by adding a page or load the fictional sample project.
Inventory
Add a page
Route planner
Connect two pages
Source contains the link Destination is where it leads. Anchor text is the clickable wording.
Page list
Inventory (0)
No pages yet.
Connection grid
Visual route map
Select a page card or list item to focus its routes. Arrows point from source to destination.
Text equivalent: no connections planned.
Planned links
Connections (0)
No connections yet. Add two pages, then describe the route between them.
Route checks
Diagnostics (0)
These are prompts for human review, not ranking errors or a target link count.
No issues detected in the current plan.
Route field guide
Connect content where it helps the reader
Hub and spoke
A broad hub can organise supporting pages, while contextual return routes keep the structure navigable.
Descriptive anchor text
Clickable wording should set an honest expectation about the destination—not merely say “click here”.
Orphan pages
A page with no incoming internal route can be difficult for people and crawlers to discover.
Usefulness first
Add a link where the destination genuinely supports the current task, not to meet an invented quota.
Learn the principles in Level 03’s URLs, Links and Images lesson, then review the wider page with the SEO Page Checklist.