In plain English
A link relationship value that asks search systems not to treat a link as a standard endorsement.
Why it matters
This term helps you assess recognition and credibility without reducing SEO to a promise or a single number.
Example
A publisher uses rel=“nofollow” where it does not want to imply a standard editorial relationship.
Common misunderstanding
Context matters. This concept does not guarantee rankings and should not be used to justify manipulative link building.