In plain English
How often and where a website or its pages can appear for relevant searches, considered across suitable queries and contexts.
Why it matters
This instrument can help answer a focused measurement question when it is connected to a real objective and read alongside relevant context.
Example
A small organisation records this signal for a defined page and period, then compares it with related instruments before deciding whether to investigate a change.
Common misunderstanding
Visibility is broader than one ranking and does not by itself prove useful visits or business outcomes.