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Technical SEO

Duplicate content

Plain-English definition

Identical or substantially similar content available at more than one URL.

In Plain English

Identical or substantially similar content available at more than one URL.

Metaphor

Like finding several copies of the same catalogue card under different shelf numbers.

Practical Example

A product page loads with both a clean URL and tracking-parameter URLs.

Why it matters

This signal helps people, browsers and search systems interpret what happened. Check it alongside the related signals rather than in isolation.