Skip to content
← Back to the A–Z dictionary

Technical SEO

Redirect

Plain-English definition

A response that sends a visitor or crawler from one URL to another.

In Plain English

A response that sends a visitor or crawler from one URL to another.

Metaphor

Like forwarding a delivery from an old address to its new home.

Practical Example

A permanent page move returns 301 and points to the closest relevant new URL.

Why it matters

This signal helps people, browsers and search systems interpret what happened. Check it alongside the related signals rather than in isolation.