Learning arcade / Level 01
Level 01: Search Basics
Before optimizing a website, it helps to understand what search systems are trying to accomplish. This level explains how content is discovered, organised and matched with the people looking for it.
Level progress
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Three lessons, in order
- Lesson 01
What is SEO, and what does it actually do?
Understand the purpose of SEO, what search systems are trying to achieve and what optimisation cannot guarantee.
6 min readNot completed - Lesson 02
How search engines discover, index and rank pages
Separate discovery, crawling, indexing and ranking—and learn why a published page may not appear.
7 min readNot completed - Lesson 03
Search intent: understanding what people really want
Recognise the task behind a search and shape a page that gives the searcher the right experience.
7 min readNot completed